Potter Church & Holmes — Gloucester Architect Digital Visibility Score

Digital Visibility Score: 42 / 100 · Rank 26 of 35

Digital Visibility Score42/100Rank 26 of 35Problems found1No XML sitemap foundFurthest behind-75Technical: 0 against a sector median of 75

Measured 1 September 2026 via the PYC Gloucester Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	70	66	+4
Technical	0	75	−75
Local presence	59	67	−8
Visibility	0	0	level
AI search presence	80	0	+80
Content & trust	—	47.5	not measured

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+4
Technical		-75
Local presence		-8
Visibility		0
AI search presence		+80
Content & trust		not measured

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth fixingNo XML sitemap foundSearch engines have to discover every page by following links. On a small site that is survivable; on a large one it is not.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
architects Gloucester	not in top 100
architect Gloucester	not in top 100
architectural services Gloucester	not in top 100
house extension architect Gloucester	not in top 100
planning application architect Gloucester	not in top 100
listed building architect Gloucester	not in top 100
residential architects Gloucester	not in top 100
commercial architects Gloucester	not in top 100
self build architect Gloucester	not in top 100
loft conversion architect Gloucester	not in top 100
barn conversion architect Gloucester	not in top 100
conservation architect Gloucester	not in top 100

The gap to the leader

This firm against the sector median and the index leader, CK Architectural Gloucestershire, on every pillar.

Speed & CWV		70
Technical		0
Local presence		59
Visibility		0
AI search presence		80

this firm sector median leader

Potter Church & Holmes trails CK Architectural Gloucestershire by 204 points across 4 pillars, but 86% of that is Technical and Visibility alone. It already matches or beats the leader on Speed & CWV.

AI search presence

Named in 4 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✓	Who are the best architects in Gloucester?	cited by domain
✓	Which architect in Gloucester would you recommend for a house extension?	cited by domain
✓	Top rated architectural practices in Gloucester	cited by domain
✓	I need an architect in Gloucester - who should I contact?	cited by domain
✗	Conservation architects in Gloucester

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	59	0 reviews · 0 new in 90 days
Technical	0	HTTPS: — · page allows indexing: — · robots.txt allows crawling: — · sitemap: no · structured data: —

Key findings

• Technical: 0/100, below the sector median of 75.

How this compares to the leader

CK Architectural Gloucestershire leads the index with 79/100. The largest gaps are: Technical (0 vs 100); Visibility (0 vs 76); AI search presence (80 vs 100).

Top fixes (ranked by impact)

1. Add valid LocalBusiness schema, fix indexability, and ensure a fresh XML sitemap is referenced in robots.txt.
2. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
3. Restart Google review generation and complete the Business Profile to close the local-pack gap.

Firms ranked near this one

The firms nearest Potter Church & Holmes in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Manifest Design Workshop Ltd	#24	44/100	2 places above you
D 2 B Designs	#28	38/100	2 places below you
Ceri ap Dafydd Architect	#23	45/100	3 places above you
Morgan Barnfield Construction	#29	38/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 72 · accessibility 90 · best practices 92 · SEO 92 — biggest losses: Font display; `[user-scalable="no"]` is used in the `<meta name="viewport">` element or the `[maximum-scale]` attribute is less than 5.; Document does not have a main landmark.
Google profile detail	1 photo · unclaimed · no description · no hours listed
Backlinks	34 referring domains · 294 links · rank 196
Site structure	Not crawled — fetch failed

Where to get this fixed

Potter Church & Holmes’s lowest-scoring pillars among those we publish remediation guidance for:

• Technical (0/100) — read SEO automation on running these technical checks continuously rather than once a quarter. Background on analysing this pillar: technical.
• Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

↑ Ranked aboveClancy Design Services#25 · 42/100 Full indexAll 35 firms ↓ Ranked belowPeter A Marshall Architect Limited#27 · 40/100

---

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.