CMS Group — Gloucester Architect Digital Visibility Score

Digital Visibility Score: 63 / 100 · Rank 5 of 35

Digital Visibility Score63/100Rank 5 of 35 · top 12%Problems found1The site has not changed in a long timeOne page from the first1Closest: commercial architects Gloucester at #14Furthest behind-6Speed & CWV: 60 against a sector median of 66

Measured 1 September 2026 via the PYC Gloucester Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	60	66	−6
Technical	100	75	+25
Local presence	67	67	level
Visibility	17	0	+17
AI search presence	40	0	+40
Content & trust	87	47.5	+39.5

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-6
Technical		+25
Local presence		0
Visibility		+17
AI search presence		+40
Content & trust		+39.5

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth knowingThe site has not changed in a long timeThe homepage last reported a change 3.9 years ago.

Where this firm ranks

Ranks for 4 of 12 keywords, average position 40.3, in the local 3-pack for 0 keywords.

Keyword	Position
architects Gloucester	#27
architect Gloucester	not in top 100
architectural services Gloucester	not in top 100
house extension architect Gloucester	not in top 100
planning application architect Gloucester	#65
listed building architect Gloucester	not in top 100
residential architects Gloucester	not in top 100
commercial architects Gloucester	#14
self build architect Gloucester	not in top 100
loft conversion architect Gloucester	not in top 100
barn conversion architect Gloucester	not in top 100
conservation architect Gloucester	#55

The gap to the leader

This firm against the sector median and the index leader, CK Architectural Gloucestershire, on every pillar.

Speed & CWV		60
Technical		100
Local presence		67
Visibility		17
AI search presence		40
Content & trust		87

this firm sector median leader

CMS Group trails CK Architectural Gloucestershire by 121 points across 3 pillars, but 98% of that is AI search presence and Visibility alone. It already matches or beats the leader on Technical, Local presence, Content & trust.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

commercial architects Gloucester

#14

1 position sits between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Named in 2 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✓	Who are the best architects in Gloucester?	cited by domain
✗	Which architect in Gloucester would you recommend for a house extension?
✗	Top rated architectural practices in Gloucester
✓	I need an architect in Gloucester - who should I contact?	cited by domain
✗	Conservation architects in Gloucester

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	87	about page: yes · team page: yes · credentials: yes · blog or news: yes · homepage: 1,075 words · last changed: 1432 days ago
Visibility	17	ranks for 4 of 12 keywords · average position 40.3 · local 3-pack: 0
Local presence	67	0 reviews · 0 new in 90 days
Technical	100	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

• No pillar falls materially below the sector median this quarter.

How this compares to the leader

CK Architectural Gloucestershire leads the index with 79/100. The largest gaps are: AI search presence (40 vs 100); Visibility (17 vs 76).

Top fixes (ranked by impact)

1. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
2. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
3. Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.

Firms ranked near this one

The firms nearest CMS Group in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
PSK Architect	#3	71/100	2 places above you
Pier Architects Ltd.	#7	60/100	2 places below you
Quattro Design Architects Ltd	#2	73/100	3 places above you
The Development Studio (TDS)	#8	60/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 58 · accessibility 81 · best practices 96 · SEO 92 — biggest losses: Links rely on color to be distinguishable.; Links do not have descriptive text; Reduce unused CSS
Google profile detail	9 photos · claimed · has a description · hours listed
Backlinks	176 referring domains · 2096 links · rank 219
Site structure	Not crawled — homepage HTTP 403

Where to get this fixed

CMS Group’s lowest-scoring pillars among those we publish remediation guidance for:

• Visibility (17/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
• AI search presence (40/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

↑ Ranked aboveRE-Design Architects#4 · 64/100 Full indexAll 35 firms ↓ Ranked belowRoberts Limbrick Ltd#6 · 63/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.