SSP Osteopathy — Bristol Physiotherapy Digital Visibility Score

Digital Visibility Score: 51 / 100 · Rank 37 of 62

Digital Visibility Score51/100Rank 37 of 62Problems found2Very little published contentFurthest behind-30Content & trust: 28 against a sector median of 58

Measured 1 September 2026 via the PYC Bristol Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	61	65	−4
Technical	100	88	+12
Local presence	70	75	−5
Visibility	13	4	+9
AI search presence	0	0	level
Content & trust	28	58	−30

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-4
Technical		+12
Local presence		-5
Visibility		+9
AI search presence		0
Content & trust		-30

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth fixingVery little published contentThe homepage carries 382 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.
• Worth knowingThe site has not changed in a long timeThe homepage last reported a change 8.4 years ago.

Where this firm ranks

Ranks for 1 of 12 keywords, average position 8, in the local 3-pack for 0 keywords.

Keyword	Position
physiotherapy Bristol	not in top 100
physio Bristol	not in top 100
best physiotherapist Bristol	not in top 100
sports injury clinic Bristol	not in top 100
back pain treatment Bristol	not in top 100
chiropractor Bristol	not in top 100
osteopath Bristol	#8
private physio Bristol	not in top 100
rehabilitation clinic Bristol	not in top 100
physiotherapy Clifton	not in top 100
physiotherapy Redland	not in top 100
physio Clifton	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Bristol Physio, on every pillar.

Speed & CWV		61
Technical		100
Local presence		70
Visibility		13
AI search presence		0
Content & trust		28

this firm sector median leader

SSP Osteopathy trails Bristol Physio by 183 points across 4 pillars, but 67% of that is AI search presence and Content & trust alone. It already matches or beats the leader on Technical, Local presence.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Bristol?
✗	Which physio clinic in Bristol would you recommend for a sports injury?
✗	Top rated physiotherapy in Bristol
✗	I have back pain and live in Bristol - who should I see?
✗	Best physiotherapy in Clifton, Bristol

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	8
Locations	1
Reviews in last 90 days	0
Address matches website	yes

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	28	about page: yes · team page: no · credentials: no · blog or news: no · homepage: 382 words · last changed: 3073 days ago
Visibility	13	ranks for 1 of 12 keywords · average position 8 · local 3-pack: 0
Local presence	70	8 reviews · rated 5 · 0 new in 90 days
Technical	100	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

• Content & trust: 28/100, below the sector median of 58.

How this compares to the leader

Bristol Physio leads the index with 76/100. The largest gaps are: AI search presence (0 vs 80); Content & trust (28 vs 70); Visibility (13 vs 52).

Top fixes (ranked by impact)

1. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
2. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
3. Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest SSP Osteopathy in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Greenway Osteopaths	#35	51/100	2 places above you
Top To Toe Physiotherapy	#39	50/100	2 places below you
The Parker Clinic	#34	52/100	3 places above you
Willow Brook Clinic	#40	50/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 61 · accessibility 98 · best practices 81 · SEO 100 — biggest losses: Does not use HTTPS; Document request latency; Forced reflow
Google profile detail	7 photos · claimed · has a description · hours listed · 0 of 8 reviews are one star
Backlinks	43 referring domains · 43 links · rank 17 · 1 broken
Site structure	1 pages crawled · 15 internal links per page · reachable in: contact 1 click, about 1 click · 13% of links use a generic anchor · 7 sitemap pages not reachable by following links
Sitemap	8 URLs listed · declared in robots.txt · newest entry 140 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

SSP Osteopathy’s lowest-scoring pillars among those we publish remediation guidance for:

• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
• Visibility (13/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

↑ Ranked aboveJC Therapy Clinic#36 · 51/100 Full indexAll 62 firms ↓ Ranked belowAnn Physiocare - Physiotherapy in Staple Hill#38 · 50/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.