Ian Willmott — Bristol Physiotherapy Digital Visibility Score

Digital Visibility Score: 44 / 100 · Rank 51 of 62

Digital Visibility Score44/100Rank 51 of 62 Problems found2No XML sitemap found Furthest behind-45Technical: 43 against a sector median of 88

Measured 1 September 2026 via the PYC Bristol Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	87	65	+22
Technical	43	88	−45
Local presence	73	75	−2
Visibility	0	4	−4
AI search presence	0	0	level
Content & trust	35	58	−23

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+22
Technical		-45
Local presence		-2
Visibility		-4
AI search presence		0
Content & trust		-23

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth fixingNo XML sitemap foundSearch engines have to discover every page by following links. On a small site that is survivable; on a large one it is not.
Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
physiotherapy Bristol	not in top 100
physio Bristol	not in top 100
best physiotherapist Bristol	not in top 100
sports injury clinic Bristol	not in top 100
back pain treatment Bristol	not in top 100
chiropractor Bristol	not in top 100
osteopath Bristol	not in top 100
private physio Bristol	not in top 100
rehabilitation clinic Bristol	not in top 100
physiotherapy Clifton	not in top 100
physiotherapy Redland	not in top 100
physio Clifton	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Bristol Physio, on every pillar.

Speed & CWV		87
Technical		43
Local presence		73
Visibility		0
AI search presence		0
Content & trust		35

this firm sector median leader

Ian Willmott trails Bristol Physio by 224 points across 4 pillars, but 61% of that is AI search presence and Technical alone. It already matches or beats the leader on Speed & CWV, Local presence.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Bristol?
✗	Which physio clinic in Bristol would you recommend for a sports injury?
✗	Top rated physiotherapy in Bristol
✗	I have back pain and live in Bristol - who should I see?
✗	Best physiotherapy in Clifton, Bristol

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	53
Locations	1
Reviews in last 90 days	0
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

knowledgeable staff8
back pain relief6
injury understanding4
thorough4
quick diagnosis2
back repair2
clean clinic2
relaxed atmosphere2
informative staff2
sense of humour2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	35	about page: yes · team page: no · credentials: no · blog or news: no · homepage: 499 words
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	73	53 reviews · rated 5 · 0 new in 90 days
Technical	43	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: — · sitemap: no · structured data: no

Key findings

Technical: 43/100, below the sector median of 88.
Content & trust: 35/100, below the sector median of 58.

How this compares to the leader

Bristol Physio leads the index with 76/100. The largest gaps are: AI search presence (0 vs 80); Technical (43 vs 100); Visibility (0 vs 52).

Top fixes (ranked by impact)

Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Ian Willmott in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Thoracic Outlet Syndrome Centre of Excellence	#49	45/100	2 places above you
Pete Jowsey Physiotherapy & Acupuncture	#53	43/100	2 places below you
Marion Vey Osteopathy	#48	46/100	3 places above you
Body and Mind Physio	#54	42/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 91 · accessibility 76 · best practices 100 · SEO 100 — biggest losses: Background and foreground colors do not have a sufficient contrast ratio.; Document does not have a main landmark.; Render-blocking requests
Google profile detail	1 photo · claimed · no description · no hours listed · 0 of 53 reviews are one star
Backlinks	29 referring domains · 35 links · rank 24
Site structure	11 pages crawled · 14.7 internal links per page · reachable in: contact 1 click, about 1 click · 0% of links use a generic anchor
Sitemap	not declared in robots.txt

Where to get this fixed

Ian Willmott’s lowest-scoring pillars among those we publish remediation guidance for:

Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.