Easton Chiropractic — Bristol Physiotherapy Digital Visibility Score

Digital Visibility Score: 49 / 100 · Rank 41 of 62

Digital Visibility Score49/100Rank 41 of 62Problems found2Structured data present, but no LocalBusiness markupFurthest behind-21Content & trust: 37 against a sector median of 58

Measured 1 September 2026 via the PYC Bristol Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	65	65	level
Technical	88	88	level
Local presence	72	75	−3
Visibility	4	4	level
AI search presence	0	0	level
Content & trust	37	58	−21

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		0
Technical		0
Local presence		-3
Visibility		0
AI search presence		0
Content & trust		-21

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth fixingStructured data present, but no LocalBusiness markupThe page describes something to machines, but not that it is a local business with an address and opening hours.
• Worth knowingThe site has not changed in a long timeThe homepage last reported a change 2.7 years ago.

Where this firm ranks

Ranks for 1 of 12 keywords, average position 33, in the local 3-pack for 0 keywords.

Keyword	Position
physiotherapy Bristol	not in top 100
physio Bristol	not in top 100
best physiotherapist Bristol	not in top 100
sports injury clinic Bristol	not in top 100
back pain treatment Bristol	not in top 100
chiropractor Bristol	#33
osteopath Bristol	not in top 100
private physio Bristol	not in top 100
rehabilitation clinic Bristol	not in top 100
physiotherapy Clifton	not in top 100
physiotherapy Redland	not in top 100
physio Clifton	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Bristol Physio, on every pillar.

Speed & CWV		65
Technical		88
Local presence		72
Visibility		4
AI search presence		0
Content & trust		37

this firm sector median leader

Easton Chiropractic trails Bristol Physio by 191 points across 5 pillars, but 67% of that is AI search presence and Visibility alone. It already matches or beats the leader on Local presence.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Bristol?
✗	Which physio clinic in Bristol would you recommend for a sports injury?
✗	Top rated physiotherapy in Bristol
✗	I have back pain and live in Bristol - who should I see?
✗	Best physiotherapy in Clifton, Bristol

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	6
Locations	1
Reviews in last 90 days	1
Address matches website	yes

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	37	about page: yes · team page: no · credentials: no · blog or news: no · homepage: 1,292 words · last changed: 974 days ago
Visibility	4	ranks for 1 of 12 keywords · average position 33 · local 3-pack: 0
Local presence	72	6 reviews · rated 5 · 1 new in 90 days
Technical	88	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

• Content & trust: 37/100, below the sector median of 58.

How this compares to the leader

Bristol Physio leads the index with 76/100. The largest gaps are: AI search presence (0 vs 80); Visibility (4 vs 52); Content & trust (37 vs 70).

Top fixes (ranked by impact)

1. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
2. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
3. Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Easton Chiropractic in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Top To Toe Physiotherapy	#39	50/100	2 places above you
OhAna Physio	#43	49/100	2 places below you
Ann Physiocare - Physiotherapy in Staple Hill	#38	50/100	3 places above you
The Running School Bristol	#44	49/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 62 · accessibility 94 · best practices 77 · SEO 100 — biggest losses: Reduce unused CSS; Reduce unused JavaScript; `<frame>` or `<iframe>` elements do not have a title
Google profile detail	5 photos · claimed · has a description · hours listed · 0 of 6 reviews are one star
Backlinks	7 referring domains · 9 links · rank 0
Site structure	1 pages crawled · 23 internal links per page · 0% of links use a generic anchor · 0 sitemap pages not reachable by following links
Sitemap	1 URLs listed · declared in robots.txt · newest entry 580 days old · 1 of 1 sampled URLs resolve

Where to get this fixed

Easton Chiropractic’s lowest-scoring pillars among those we publish remediation guidance for:

• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
• Visibility (4/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

↑ Ranked aboveWillow Brook Clinic#40 · 50/100 Full indexAll 62 firms ↓ Ranked belowENable Physios Limited, Bristol#42 · 49/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.