WSMU Limited — Bristol Double Glazing Digital Visibility Score

Digital Visibility Score: 41 / 100 · Rank 96 of 116

Digital Visibility Score41/100Rank 96 of 116 Critical problem1The site is not served over HTTPS Furthest behind-38Technical: 50 against a sector median of 88

Measured 14 September 2026 via the PYC Bristol Double Glazing Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	89	62	+27
Technical	50	88	−38
Local presence	59	74	−15
Visibility	0	0	level
AI search presence	0	0	level
Content & trust	12	37	−25

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+27
Technical		-38
Local presence		-15
Visibility		0
AI search presence		0
Content & trust		-25

Problems found

1 critical problem found. These are specific, checkable faults on the site — not opinions about it.

CriticalThe site is not served over HTTPSBrowsers mark it as not secure, and it is a ranking signal in its own right.
Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.
Worth fixingNo mobile viewport tagThe page is not telling phones how to lay itself out. Most local searches happen on one.
Worth fixingVery little published contentThe homepage carries 329 words and the site links to no blog, news or insights section. There is little here for a search engine to match, or for an assistant to quote.
Worth knowingThe site has not changed in a long timeThe homepage last reported a change 2.6 years ago.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
double glazing Bristol	not in top 100
double glazing companies Bristol	not in top 100
upvc windows Bristol	not in top 100
replacement windows Bristol	not in top 100
window fitters Bristol	not in top 100
best double glazing Bristol	not in top 100
double glazing installers Bristol	not in top 100
composite doors Bristol	not in top 100
conservatories Bristol	not in top 100
double glazing Bishopston	not in top 100
double glazing Fishponds	not in top 100
upvc windows Bishopston	not in top 100

The gap to the leader

This firm against the sector median and the index leader, The Window Hub, on every pillar.

Speed & CWV		89
Technical		50
Local presence		59
Visibility		0
AI search presence		0
Content & trust		12

this firm sector median leader

WSMU Limited trails The Window Hub by 278 points across 5 pillars, but 54% of that is AI search presence and Content & trust alone. It already matches or beats the leader on Speed & CWV.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best double glazing companies in Bristol?
✗	Which window installer in Bristol would you recommend for replacement windows?
✗	Top rated upvc window fitters in Bristol
✗	I need new double glazing in Bristol - who should I contact?
✗	Best double glazing companies in Bishopston, Bristol

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	12	about page: no · team page: no · credentials: no · blog or news: no · homepage: 329 words · last changed: 951 days ago
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	59	0 reviews
Technical	50	HTTPS: no · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: no

Key findings

Technical: 50/100, below the sector median of 88.
Local presence: 59/100, below the sector median of 74.
Content & trust: 12/100, below the sector median of 37.

How this compares to the leader

The Window Hub leads the index with 83/100. The largest gaps are: AI search presence (0 vs 80); Content & trust (12 vs 83); Visibility (0 vs 50).

Top fixes (ranked by impact)

Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest WSMU Limited in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Gatehouse Architectural Aluminium	#94	41/100	2 places above you
Sun Trade Windows, Doors & Conservatories Bristol	#98	39/100	2 places below you
Lodge Joinery (Bristol) Ltd	#93	42/100	3 places above you
1st Choice Windows	#99	38/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Site structure	15 pages crawled · 14.7 internal links per page · 0% of links use a generic anchor
Sitemap	100 URLs listed · declared in robots.txt · newest entry 4997 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

WSMU Limited’s lowest-scoring pillars among those we publish remediation guidance for:

Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.