Metcalfe Design & Architecture — Bristol Architect Digital Visibility Score

Digital Visibility Score: 57 / 100 · Rank 14 of 80

Digital Visibility Score57/100Rank 14 of 80 · top 16%Problems found2Structured data present, but no LocalBusiness markup Furthest behind-1Speed & CWV: 65 against a sector median of 66

Measured 31 August 2026 via the PYC Bristol Architect Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	65	66	−1
Technical	88	75	+13
Local presence	94	76.5	+17.5
Visibility	21	0	+21
AI search presence	0	0	level
Content & trust	45	40.5	+4.5

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-1
Technical		+13
Local presence		+17.5
Visibility		+21
AI search presence		0
Content & trust		+4.5

Problems found

These are specific, checkable faults on the site — not opinions about it.

Worth fixingStructured data present, but no LocalBusiness markupThe page describes something to machines, but not that it is a local business with an address and opening hours.
Worth knowingThe site has not changed in a long timeThe homepage last reported a change 3.1 years ago.

Where this firm ranks

Ranks for 5 of 12 keywords, average position 55.2, in the local 3-pack for 0 keywords.

Keyword	Position
architects Bristol	#64
architect Bristol	#57
architectural services Bristol	#52
house extension architect Bristol	not in top 100
planning application architect Bristol	not in top 100
listed building architect Bristol	not in top 100
residential architects Bristol	#40
commercial architects Bristol	#63
self build architect Bristol	not in top 100
loft conversion architect Bristol	not in top 100
barn conversion architect Bristol	not in top 100
conservation architect Bristol	not in top 100

The gap to the leader

This firm against the sector median and the index leader, 3bd Architects, on every pillar.

Speed & CWV		65
Technical		88
Local presence		94
Visibility		21
AI search presence		0
Content & trust		45

this firm sector median leader

Metcalfe Design & Architecture trails 3bd Architects by 87 points across 4 pillars, but 75% of that is Speed & CWV and Content & trust alone. It already matches or beats the leader on Local presence, AI search presence.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best architects in Bristol?
✗	Which architect in Bristol would you recommend for a house extension?
✗	Top rated architectural practices in Bristol
✗	I need an architect in Bristol - who should I contact?
✗	Conservation architects in Bristol

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	31
Locations	1
Reviews in last 90 days	4
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

communication7
plans5
attention to detail3
construction3
listening to ideas2
design drawings2
planning applications2
adapted2
creativity2
number2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	45	about page: yes · team page: no · credentials: no · blog or news: yes · homepage: 297 words · last changed: 1119 days ago
Visibility	21	ranks for 5 of 12 keywords · average position 55.2 · local 3-pack: 0
Local presence	94	31 reviews · rated 5 · 4 new in 90 days
Technical	88	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

No pillar falls materially below the sector median this quarter.

How this compares to the leader

3bd Architects leads the index with 70/100. The largest gaps are: Speed & CWV (65 vs 100); Content & trust (45 vs 75); Technical (88 vs 100).

Top fixes (ranked by impact)

Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest Metcalfe Design & Architecture in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Grow Architectural	#12	58/100	2 places above you
Aspect360	#16	56/100	2 places below you
D H V Architects	#11	58/100	3 places above you
Greener Consultants	#17	56/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 60 · accessibility 84 · best practices 100 · SEO 92 — biggest losses: Legacy JavaScript; Heading elements are not in a sequentially-descending order; Links do not have descriptive text
Google profile detail	9 photos · claimed · has a description · hours listed · 0 of 31 reviews are one star
Backlinks	41 referring domains · 45 links · rank 0
Site structure	Not crawled — homepage HTTP 403

Where to get this fixed

Metcalfe Design & Architecture’s lowest-scoring pillars among those we publish remediation guidance for:

AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
Visibility (21/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.