The Family Chiropractic Centre — Bath Physiotherapy Digital Visibility Score

Digital Visibility Score: 52 / 100 · Rank 31 of 67

Digital Visibility Score52/100Rank 31 of 67 · top 45%Problems found1Structured data present, but no LocalBusiness markupFurthest behind-4Visibility: 0 against a sector median of 4

Measured 31 August 2026 via the PYC Bath Physiotherapy Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	65	62	+3
Technical	88	88	level
Local presence	78	73	+5
Visibility	0	4	−4
AI search presence	0	0	level
Content & trust	58	53	+5

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+3
Technical		0
Local presence		+5
Visibility		-4
AI search presence		0
Content & trust		+5

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth fixingStructured data present, but no LocalBusiness markupThe page describes something to machines, but not that it is a local business with an address and opening hours.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
physiotherapy Bath	not in top 100
physio Bath	not in top 100
best physiotherapist Bath	not in top 100
sports injury clinic Bath	not in top 100
back pain treatment Bath	not in top 100
chiropractor Bath	not in top 100
osteopath Bath	not in top 100
private physio Bath	not in top 100
rehabilitation clinic Bath	not in top 100
physiotherapy Widcombe	not in top 100
physiotherapy Lansdown	not in top 100
physio Widcombe	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Hybrid Health Bath, on every pillar.

Technical		88
Local presence		78
Visibility		0
AI search presence		0
Content & trust		58

this firm sector median leader

The Family Chiropractic Centre trails Hybrid Health Bath by 165 points across 4 pillars, but 76% of that is AI search presence and Visibility alone. It already matches or beats the leader on Technical.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best physiotherapists in Bath?
✗	Which physio clinic in Bath would you recommend for a sports injury?
✗	Top rated physiotherapy in Bath
✗	I have back pain and live in Bath - who should I see?
✗	Best physiotherapy in Widcombe, Bath

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	24
Locations	1
Reviews in last 90 days	1
Address matches website	yes

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

• friendly staff5
• family chiropractic3
• lower back issues3
• pelvic girdle pain2
• neck issues2
• pediatric care2
• holistic approach2
• back pain treatment2
• appointment booking2
• chronic2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	58	about page: yes · team page: yes · credentials: no · blog or news: no · homepage: 866 words · last changed: 592 days ago
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Local presence	78	24 reviews · rated 5 · 1 new in 90 days
Technical	88	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

• No pillar falls materially below the sector median this quarter.

How this compares to the leader

Hybrid Health Bath leads the index with 80/100. The largest gaps are: AI search presence (0 vs 80); Visibility (0 vs 46); Local presence (78 vs 100).

Top fixes (ranked by impact)

1. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
2. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
3. Add about/team pages, and refresh stale content.

Firms ranked near this one

The firms nearest The Family Chiropractic Centre in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Physology Bath	#29	52/100	2 places above you
Bath Health Care Clinic & Osteopathy	#33	51/100	2 places below you
Physiotherapy Home Visits Bath	#28	52/100	3 places above you
Mary Monro	#34	51/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 68 · accessibility 85 · best practices 96 · SEO 92 — biggest losses: `[user-scalable="no"]` is used in the `<meta name="viewport">` element or the `[maximum-scale]` attribute is less than 5.; LCP request discovery; Document does not have a meta description
Google profile detail	7 photos · claimed · has a description · hours listed · 0 of 24 reviews are one star
Backlinks	67 referring domains · 86 links · rank 73
Site structure	5 pages crawled · 14.2 internal links per page · reachable in: contact 1 click, team 1 click · 0% of links use a generic anchor · 0 sitemap pages not reachable by following links
Sitemap	5 URLs listed · declared in robots.txt · newest entry 47 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

The Family Chiropractic Centre’s lowest-scoring pillars among those we publish remediation guidance for:

• Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

↑ Ranked aboveStillpoint (Centre for Health & Wellbeing)#30 · 52/100 Full indexAll 67 firms ↓ Ranked belowAbundant Life Chiropractic#32 · 51/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.