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Knight Frank Bristol — Bristol Estate Agent Digital Visibility Score

Digital Visibility Score: 59 / 100 · Rank 7 of 18

Measured 3 October 2026 via the PYC Bristol Estate Agent Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.
PillarScoreMedianvs median
Speed & CWV4970−21
Technical8888level
Local presence7883.5−5.5
Visibility2213+9
AI search presence600+60
Content & trust3362−29
Pillar performance against the sector median. Bars right of centre are above the median, left are below.
Speed & CWV-21
Technical0
Local presence-5.5
Visibility+9
AI search presence+60
Content & trust-29
1 critical problem found. These are specific, checkable faults on the site — not opinions about it.
  • CriticalSearch engines are being told not to index this siteThe site’s own robots.txt disallows crawling. Until that changes, nothing else on this page can help — the pages cannot enter the index in the first place.
Ranks for 3 of 12 keywords, average position 8, in the local 3-pack for 0 keywords.
KeywordPosition
estate agents Bristolnot in top 100
best estate agents Bristol#10
top estate agents Bristolnot in top 100
letting agents Bristolnot in top 100
sell my house Bristolnot in top 100
house valuation Bristolnot in top 100
property for sale Bristolnot in top 100
estate agent fees Bristolnot in top 100
rental properties Bristolnot in top 100
estate agents Clifton#7
estate agents Redlandnot in top 100
letting agents Clifton#7
This firm against the sector median and the index leader, CJ Hole, on every pillar.
Speed & CWV49
Technical88
Local presence78
Visibility22
AI search presence60
Content & trust33

this firm sector median leader

Knight Frank Bristol trails CJ Hole by 65 points across 5 pillars, but 60% of that is Speed & CWV and Content & trust alone. It already matches or beats the leader on AI search presence.

Named in 3 of 5 AI answers. A domain citation is stronger evidence than a name mention.
✗Who are the best estate agents in Bristol?
✓Which estate agent in Bristol would you recommend for selling a house?cited by domain
✗Top rated letting agents in Bristol
✓I am looking for an estate agent in Bristol - who should I contact?cited by domain
✓Best estate agents in Clifton, Bristolcited by domain
Google Business Profile.
Rating4.75 / 5
Reviews82
Locations2
Reviews in last 90 days0
Address matches websiteyes
Largest Contentful Paint measured two ways: one throttled lab run, against 28 days of real Chrome users.
Lab (Lighthouse, mobile)11.7sone throttled load on a datacentre machine
Field (real users)4.2s75th percentile of actual Chrome visitors over 28 days

The lab figure is 2.8× the real-user figure. Both agree there is a problem, and the field data confirms real visitors are affected. This is worth fixing. The metric failing for real users is loading (LCP) and responsiveness (INP).

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.
PillarScoreMade up of
Content & trust33about page: no · people introduced: no · credentials: no · blog or news: no · homepage: 1,537 words · last changed: 1 days ago
Visibility22ranks for 3 of 12 keywords · average position 8 · local 3-pack: 0
Local presence7882 reviews · rated 4.75 · 0 new in 90 days
Technical88HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: no · sitemap: yes · structured data: yes
  • Speed & CWV: 49/100, below the sector median of 70.
  • Content & trust: 33/100, below the sector median of 62.

CJ Hole leads the index with 67/100. The largest gaps are: Speed & CWV (49 vs 72); Content & trust (33 vs 49); Technical (88 vs 100).

  1. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
  2. Introduce the people who do the work, on an about or team page and the credentials that matter in this sector (Propertymark, NAEA, The Property Ombudsman), and refresh stale content.
  3. Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.
The firms nearest Knight Frank Bristol in this ranking, beyond the two either side.
FirmRankScoreWhy it is here
Richard Harding#560/1002 places above you
Andrews Property Group#958/1002 places below you
Hollis Morgan#461/1003 places above you
Boardwalk Property#1057/1003 places below you
Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.
Companies HouseNo confident match on the registered name
Real-user speed (CrUX)LCP 4196ms · INP 235ms · CLS 0.07 · does not pass Core Web Vitals
Lighthouse (lab, mobile)Performance 42 · accessibility 95 · best practices 100 · SEO 100 — biggest losses: Legacy JavaScript; Reduce JavaScript execution time; Improve image delivery
Backlinks5964 referring domains · 116312 links · rank 420 · 5410 broken
Site structure25 pages crawled · 73.6 internal links per page · reachable in: contact 2 clicks, about 2 clicks, team 2 clicks, services 1 click · 0% of links use a generic anchor
Sitemap3217 URLs listed · declared in robots.txt · newest entry 1 day old · 5 of 5 sampled URLs resolve

Knight Frank Bristol’s lowest-scoring pillars among those we publish remediation guidance for:

  • Visibility (22/100) and Content & trust (33/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing these pillars: visibility, content & trust.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.