Chappell & Matthews — Bristol Estate Agent Digital Visibility Score
Chappell & Matthews — PYC Bristol Estate Agent Digital Visibility Index, Q3-2026
Digital Visibility Score: 58 / 100 · Rank 9 of 18
Measured 27 August 2026 via the PYC Bristol Estate Agent Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.
Pillar breakdown vs sector median
Section titled “Pillar breakdown vs sector median”| Pillar | Score | Median | vs median |
|---|---|---|---|
| Speed & CWV | 77 | 71.5 | +5.5 |
| Technical | 88 | 88 | level |
| Local presence | 79 | 79 | level |
| Visibility | 41 | 29 | +12 |
| AI search presence | 0 | 10 | −10 |
| Content & trust | 33 | 67 | −34 |
| Speed & CWV | +5.5 | |
|---|---|---|
| Technical | 0 | |
| Local presence | 0 | |
| Visibility | +12 | |
| AI search presence | -10 | |
| Content & trust | -34 |
Where this firm ranks
Section titled “Where this firm ranks”| Keyword | Position |
|---|---|
| estate agents Bristol | #39 |
| best estate agents Bristol | #41 |
| top estate agents Bristol | #42 |
| letting agents Bristol | #23 |
| sell my house Bristol | not in top 100 |
| house valuation Bristol | not in top 100 |
| property for sale Bristol | #20 |
| estate agent fees Bristol | not in top 100 |
| rental properties Bristol | #9 |
| estate agents Clifton | #11 |
| estate agents Redland | #22 |
| letting agents Clifton | #2 |
The gap to the leader
Section titled “The gap to the leader”| Speed & CWV | 77 | |
|---|---|---|
| Technical | 88 | |
| Local presence | 79 | |
| Visibility | 41 | |
| AI search presence | 0 | |
| Content & trust | 33 |
this firm sector median leader
Chappell & Matthews trails CJ Hole by 137 points across 4 pillars, but 83% of that is AI search presence and Content & trust alone. It already matches or beats the leader on Speed & CWV, Local presence.
Closest to the first page
Section titled “Closest to the first page”| estate agents Clifton | #11 | |
| property for sale Bristol | #20 |
2 positions sit between #11 and #20 — one page away, and the cheapest ranking work available to this firm.
AI search presence
Section titled “AI search presence”| ✗ | Who are the best estate agents in Bristol? | |
| ✗ | Which estate agent in Bristol would you recommend for selling a house? | |
| ✗ | Top rated letting agents in Bristol | |
| ✗ | I am looking for an estate agent in Bristol - who should I contact? | |
| ✗ | Best estate agents in Clifton, Bristol |
Local presence
Section titled “Local presence”| Rating | 4.8 / 5 |
|---|---|
| Reviews | 256 |
| Locations | 1 |
| Reviews in last 90 days | 0 |
| Address matches website | yes |
Key findings
Section titled “Key findings”- AI search presence: 0/100, below the sector median of 10.
- Content & trust: 33/100, below the sector median of 67.
How this compares to the leader
Section titled “How this compares to the leader”CJ Hole leads the index with 78/100. The largest gaps are: AI search presence (0 vs 80); Content & trust (33 vs 67); Technical (88 vs 100).
Top fixes (ranked by impact)
Section titled “Top fixes (ranked by impact)”- Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
- Add about/team pages and the credentials that matter in this sector (Propertymark, NAEA, The Property Ombudsman), and refresh stale content.
- Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Where to get this fixed
Section titled “Where to get this fixed”Chappell & Matthews’s lowest-scoring pillars among those we publish remediation guidance for:
- AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
- Content & trust (33/100) — read topical authority on how depth and coverage compound into citation-worthiness. Background on analysing this pillar: content & trust.
How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.