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Chappell & Matthews — Bristol Estate Agent Digital Visibility Score

Digital Visibility Score: 62 / 100 · Rank 3 of 18

Measured 3 October 2026 via the PYC Bristol Estate Agent Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.
PillarScoreMedianvs median
Speed & CWV7270+2
Technical8888level
Local presence8483.5+0.5
Visibility1313level
AI search presence400+40
Content & trust5562−7
Pillar performance against the sector median. Bars right of centre are above the median, left are below.
Speed & CWV+2
Technical0
Local presence+0.5
Visibility0
AI search presence+40
Content & trust-7
1 critical problem found. These are specific, checkable faults on the site — not opinions about it.
  • CriticalSearch engines are being told not to index this siteThe site’s own robots.txt disallows crawling. Until that changes, nothing else on this page can help — the pages cannot enter the index in the first place.
Ranks for 3 of 12 keywords, average position 19.7, in the local 3-pack for 0 keywords.
KeywordPosition
estate agents Bristolnot in top 100
best estate agents Bristol#40
top estate agents Bristolnot in top 100
letting agents Bristolnot in top 100
sell my house Bristolnot in top 100
house valuation Bristolnot in top 100
property for sale Bristolnot in top 100
estate agent fees Bristolnot in top 100
rental properties Bristol#8
estate agents Clifton#11
estate agents Redlandnot in top 100
letting agents Cliftonnot in top 100
This firm against the sector median and the index leader, CJ Hole, on every pillar.
Speed & CWV72
Technical88
Local presence84
Visibility13
AI search presence40
Content & trust55

this firm sector median leader

The whole deficit to CJ Hole is Visibility and Technical — 30 points. It already matches or beats the leader on Speed & CWV, Local presence, AI search presence, Content & trust.

Ranked between #11 and #20 — one page from the first, ordered by how close.
estate agents Clifton#11

1 position sits between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

Named in 2 of 5 AI answers. A domain citation is stronger evidence than a name mention.
✓Who are the best estate agents in Bristol?named
✗Which estate agent in Bristol would you recommend for selling a house?
✗Top rated letting agents in Bristol
✗I am looking for an estate agent in Bristol - who should I contact?
✓Best estate agents in Clifton, Bristolnamed
Google Business Profile.
Rating4.8 / 5
Reviews260
Locations1
Reviews in last 90 days5
Address matches websiteyes
Largest Contentful Paint measured two ways: one throttled lab run, against 28 days of real Chrome users.
Lab (Lighthouse, mobile)4.1sone throttled load on a datacentre machine
Field (real users)2.3s75th percentile of actual Chrome visitors over 28 days

The lab figure is 1.8× the real-user figure. Both agree the site is performing acceptably for real visitors.

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.
  • helpful staff130
  • kind staff23
  • finding a flat22
  • letting process18
  • quick responses17
  • efficient staff14
  • friendly agents6
  • harbourside team4
  • flat sale3
  • exchange and completion2
What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.
PillarScoreMade up of
Content & trust55about page: no · people introduced: no · credentials: yes · blog or news: yes · homepage: 417 words
Visibility13ranks for 3 of 12 keywords · average position 19.7 · local 3-pack: 0
Local presence84260 reviews · rated 4.8 · 5 new in 90 days
Technical88HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: no · sitemap: yes · structured data: yes
  • No pillar falls materially below the sector median this quarter.

CJ Hole leads the index with 67/100. The largest gaps are: Visibility (13 vs 31); Technical (88 vs 100).

  1. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
  2. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
  3. Introduce the people who do the work, on an about or team page and the credentials that matter in this sector (Propertymark, NAEA, The Property Ombudsman), and refresh stale content.
The firms nearest Chappell & Matthews in this ranking, beyond the two either side.
FirmRankScoreWhy it is here
CJ Hole#167/1002 places above you
Richard Harding#560/1002 places below you
Goodman & Lilley#659/1003 places below you
Knight Frank Bristol#759/1004 places below you
Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.
Companies HouseNo confident match on the registered name
Real-user speed (CrUX)LCP 2280ms · INP 172ms · CLS 0 · passes Core Web Vitals
Lighthouse (lab, mobile)Performance 61 · accessibility 88 · best practices 92 · SEO 100 — biggest losses: Network dependency tree; Minimize main-thread work; Touch targets do not have sufficient size or spacing.
Google profile detail9 photos · claimed · has a description · hours listed · 14 of 260 reviews are one star
Backlinks191 referring domains · 2084 links · rank 221 · 933 broken
Site structure25 pages crawled · 33.2 internal links per page · reachable in: contact 2 clicks, services 1 click · 0% of links use a generic anchor
Sitemap12 URLs listed · declared in robots.txt · no lastmod dates · 5 of 5 sampled URLs resolve

Chappell & Matthews’s lowest-scoring pillars among those we publish remediation guidance for:


How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.