Digital Visibility Score: 61 / 100 · Rank 4 of 18
Measured 3 October 2026 via the PYC Bristol Estate Agent Digital Visibility Index. Every figure is objective and reproducible from the methodology . Spotted an error? Request a correction .
Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.
Pillar performance against the sector median. Bars right of centre are above the median, left are below.
Speed & CWV +2 Technical -13 Local presence +7.5 Visibility -9 AI search presence +20 Content & trust +33
These are specific, checkable faults on the site — not opinions about it.
Worth fixing No structured data on the homepage Nothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.
Ranks for 1 of 12 keywords, average position 16, in the local 3-pack for 0 keywords.
Keyword Position estate agents Bristol not in top 100 best estate agents Bristol not in top 100 top estate agents Bristol not in top 100 letting agents Bristol not in top 100 sell my house Bristol not in top 100 house valuation Bristol not in top 100 property for sale Bristol not in top 100 estate agent fees Bristol not in top 100 rental properties Bristol not in top 100 estate agents Clifton #16 estate agents Redland not in top 100 letting agents Clifton not in top 100
This firm against the sector median and the index leader, CJ Hole, on every pillar.
Speed & CWV 72 Technical 75 Local presence 91 Visibility 4 AI search presence 20 Content & trust 95
Hollis Morgan trails CJ Hole by 72 points across 3 pillars, but 72% of that is Visibility and Technical alone. It already matches or beats the leader on Speed & CWV, Local presence, Content & trust.
Ranked between #11 and #20 — one page from the first, ordered by how close.
1 position sits between #11 and #20 — one page away, and the cheapest ranking work available to this firm.
Named in 1 of 5 AI answers. A domain citation is stronger evidence than a name mention.
✗ Who are the best estate agents in Bristol? ✗ Which estate agent in Bristol would you recommend for selling a house? ✗ Top rated letting agents in Bristol ✗ I am looking for an estate agent in Bristol - who should I contact? ✓ Best estate agents in Clifton, Bristol cited by domain
Google Business Profile.
Rating 4.8 / 5 Reviews 392 Locations 1 Reviews in last 90 days 12 Address matches website yes
Largest Contentful Paint measured two ways: one throttled lab run, against 28 days of real Chrome users.
Lab (Lighthouse, mobile) 12.1s one throttled load on a datacentre machine Field (real users) 1.1s 75th percentile of actual Chrome visitors over 28 days
The lab figure is 11.1× the real-user figure. Both agree the site is performing acceptably for real visitors.
What each score is made of. Every input here is in the open dataset , so the arithmetic can be checked rather than taken on trust.
Pillar Score Made up of Content & trust 95 about page: yes · people introduced: yes · credentials: yes · blog or news: yes · homepage: 498 words Visibility 4 ranks for 1 of 12 keywords · average position 16 · local 3-pack: 0 Local presence 91 392 reviews · rated 4.8 · 12 new in 90 days Technical 75 HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: no
Technical: 75/100, below the sector median of 88.
CJ Hole leads the index with 67/100. The largest gaps are: Visibility (4 vs 31); Technical (75 vs 100); AI search presence (20 vs 40).
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.
The firms nearest Hollis Morgan in this ranking, beyond the two either side.
Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology .
Companies House No confident match on the registered name Real-user speed (CrUX) LCP 1094ms · INP 87ms · CLS 0.01 · passes Core Web Vitals Lighthouse (lab, mobile) Performance 56 · accessibility 96 · best practices 92 · SEO 100 — biggest losses: Displays images with incorrect aspect ratio; Use efficient cache lifetimes; Reduce unused JavaScript Backlinks 290 referring domains · 2219 links · rank 224 · 905 broken Site structure 25 pages crawled · 120.1 internal links per page · reachable in: contact 1 click, about 1 click, team 2 clicks · 21% of links use a generic anchor Sitemap 831 URLs listed · declared in robots.txt · newest entry 0 days old · 5 of 5 sampled URLs resolve
Hollis Morgan’s lowest-scoring pillars among those we publish remediation guidance for:
How this is measured: see the index methodology , and the statistical methods behind each pillar. This index is published by PYC ; if you want this score moved, start here .