Goodman & Lilley — Bristol Estate Agent Digital Visibility Score

Digital Visibility Score: 59 / 100 · Rank 6 of 18

Digital Visibility Score59/100Rank 6 of 18 · top 29%Furthest behind-5Visibility: 8 against a sector median of 13

Measured 3 October 2026 via the PYC Bristol Estate Agent Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	76	70	+6
Technical	100	88	+12
Local presence	86	83.5	+2.5
Visibility	8	13	−5
AI search presence	0	0	level
Content & trust	58	62	−4

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+6
Technical		+12
Local presence		+2.5
Visibility		-5
AI search presence		0
Content & trust		-4

Where this firm ranks

Ranks for 2 of 12 keywords, average position 26, in the local 3-pack for 0 keywords.

Keyword	Position
estate agents Bristol	not in top 100
best estate agents Bristol	#24
top estate agents Bristol	not in top 100
letting agents Bristol	not in top 100
sell my house Bristol	not in top 100
house valuation Bristol	not in top 100
property for sale Bristol	not in top 100
estate agent fees Bristol	not in top 100
rental properties Bristol	not in top 100
estate agents Clifton	#28
estate agents Redland	not in top 100
letting agents Clifton	not in top 100

The gap to the leader

This firm against the sector median and the index leader, CJ Hole, on every pillar.

Speed & CWV		76
Technical		100
Local presence		86
Visibility		8
AI search presence		0
Content & trust		58

this firm sector median leader

The whole deficit to CJ Hole is AI search presence and Visibility — 63 points. It already matches or beats the leader on Speed & CWV, Technical, Local presence, Content & trust.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best estate agents in Bristol?
✗	Which estate agent in Bristol would you recommend for selling a house?
✗	Top rated letting agents in Bristol
✗	I am looking for an estate agent in Bristol - who should I contact?
✗	Best estate agents in Clifton, Bristol

Local presence

Google Business Profile.

Rating	4.8 / 5
Reviews	129
Locations	1
Reviews in last 90 days	7
Address matches website	yes

Lab speed against real users

Largest Contentful Paint measured two ways: one throttled lab run, against 28 days of real Chrome users.

Lab (Lighthouse, mobile)	25.9s	one throttled load on a datacentre machine
Field (real users)	1.5s	75th percentile of actual Chrome visitors over 28 days

The lab figure is 16.8× the real-user figure. Both agree the site is performing acceptably for real visitors.

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

house sale17
buying process9
prompt responses8
helpful agent6
long chain6
valuation4
finding a house4
sales progression4
conveyancer recommendation2
supportive team2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	58	about page: yes · people introduced: no · credentials: yes · blog or news: no · homepage: 720 words · last changed: 179 days ago
Visibility	8	ranks for 2 of 12 keywords · average position 26 · local 3-pack: 0
Local presence	86	129 reviews · rated 4.8 · 7 new in 90 days
Technical	100	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

No pillar falls materially below the sector median this quarter.

How this compares to the leader

CJ Hole leads the index with 67/100. The largest gaps are: AI search presence (0 vs 40); Visibility (8 vs 31).

Top fixes (ranked by impact)

Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Introduce the people who do the work, on an about or team page and the credentials that matter in this sector (Propertymark, NAEA, The Property Ombudsman), and refresh stale content.

Firms ranked near this one

The firms nearest Goodman & Lilley in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Hollis Morgan	#4	61/100	2 places above you
Allen & Harris	#8	58/100	2 places below you
Chappell & Matthews	#3	62/100	3 places above you
Andrews Property Group	#9	58/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	LCP 1537ms · INP 111ms · CLS 0 · passes Core Web Vitals
Lighthouse (lab, mobile)	Performance 60 · accessibility 93 · best practices 100 · SEO 100 — biggest losses: Reduce unused JavaScript; Font display; Network dependency tree
Google profile detail	11 photos · claimed · has a description · hours listed · 5 of 129 reviews are one star
Backlinks	100 referring domains · 2361 links · rank 190 · 1 broken
Site structure	Not crawled — homepage HTTP 403

Where to get this fixed

Goodman & Lilley’s lowest-scoring pillars among those we publish remediation guidance for:

AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
Visibility (8/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.