L & W Building Contractors — Gloucester Construction Digital Visibility Score

Digital Visibility Score: 39 / 100 · Rank 12 of 13

Digital Visibility Score39/100Rank 12 of 13Problems found2Structured data present, but no LocalBusiness markupOne page from the first1Closest: construction companies Gloucester at #13Furthest behind-21Content & trust: 16 against a sector median of 37

Measured 5 October 2026 via the PYC Gloucester Construction Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	56	61	−5
Technical	88	100	−12
Local presence	—	78	not measured
Visibility	4	13	−9
AI search presence	0	0	level
Content & trust	16	37	−21

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-5
Technical		-12
Local presence		not measured
Visibility		-9
AI search presence		0
Content & trust		-21

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth fixingStructured data present, but no LocalBusiness markupThe page describes something to machines, but not that it is a local business with an address and opening hours.
• Worth knowingThe site has not changed in a long timeThe homepage last reported a change 7.2 years ago.

Where this firm ranks

Ranks for 1 of 12 keywords, average position 13, in the local 3-pack for 0 keywords.

Keyword	Position
builders Gloucester	not in top 100
construction companies Gloucester	#13
best builders Gloucester	not in top 100
house extensions Gloucester	not in top 100
loft conversions Gloucester	not in top 100
new build developers Gloucester	not in top 100
commercial construction Gloucester	not in top 100
groundworks contractors Gloucester	not in top 100
renovation builders Gloucester	not in top 100
builders Quedgeley	not in top 100
builders Hucclecote	not in top 100
construction Quedgeley	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Builder Gloucestershire, on every pillar.

Speed & CWV		56
Technical		88
Visibility		4
AI search presence		0
Content & trust		16

this firm sector median leader

L & W Building Contractors trails Builder Gloucestershire by 136 points across 4 pillars, but 89% of that is AI search presence and Content & trust alone. It already matches or beats the leader on Visibility.

Closest to the first page

Ranked between #11 and #20 — one page from the first, ordered by how close.

construction companies Gloucester

#13

1 position sits between #11 and #20 — one page away, and the cheapest ranking work available to this firm.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best builders in Gloucester?
✗	Which construction company in Gloucester would you recommend for an extension?
✗	Top rated building contractors in Gloucester
✗	I need a builder in Gloucester - who should I contact?
✗	Best construction firms in Quedgeley, Gloucester

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	16	about page: no · people introduced: no · credentials: no · blog or news: no · homepage: 522 words · last changed: 2633 days ago
Visibility	4	ranks for 1 of 12 keywords · average position 13 · local 3-pack: 0
Technical	88	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

• Technical: 88/100, below the sector median of 100.
• Content & trust: 16/100, below the sector median of 37.

How this compares to the leader

Builder Gloucestershire leads the index with 57/100. The largest gaps are: AI search presence (0 vs 100); Content & trust (16 vs 37); Technical (88 vs 100).

Top fixes (ranked by impact)

1. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
2. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
3. Introduce the people who do the work, on an about or team page and the credentials that matter in this sector (FMB, TrustMark, NHBC), and refresh stale content.

Firms ranked near this one

The firms nearest L & W Building Contractors in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
A.R.D. Developments	#10	48/100	2 places above you
Halford Builders	#9	50/100	3 places above you
RPM Building Services	#8	51/100	4 places above you
Gloucester Builders	#7	52/100	5 places above you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 57 · accessibility 82 · best practices 96 · SEO 92 — biggest losses: Use efficient cache lifetimes; `[user-scalable="no"]` is used in the `<meta name="viewport">` element or the `[maximum-scale]` attribute is less than 5.; Select elements do not have associated label elements.
Backlinks	474 referring domains · 506 links · rank 74 · 475 broken
Site structure	25 pages crawled · 37.8 internal links per page · reachable in: contact 1 click, services 1 click · 1% of links use a generic anchor
Sitemap	16 URLs listed · declared in robots.txt · newest entry 1103 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

L & W Building Contractors’s lowest-scoring pillars among those we publish remediation guidance for:

• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
• Visibility (4/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

↑ Ranked aboveAJ Build#11 · 46/100 Full indexAll 13 firms ↓ Ranked belowLonglevens Building#13 · 39/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.