AJ Build — Gloucester Construction Digital Visibility Score

Digital Visibility Score: 46 / 100 · Rank 11 of 13

Digital Visibility Score46/100Rank 11 of 13Problems found1The site has not changed in a long timeFurthest behind-13Visibility: 0 against a sector median of 13

Measured 5 October 2026 via the PYC Gloucester Construction Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	67	61	+6
Technical	100	100	level
Local presence	—	78	not measured
Visibility	0	13	−13
AI search presence	0	0	level
Content & trust	37	37	level

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+6
Technical		0
Local presence		not measured
Visibility		-13
AI search presence		0
Content & trust		0

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth knowingThe site has not changed in a long timeThe homepage last reported a change 4 years ago.

Where this firm ranks

Ranks for 0 of 12 keywords, in the local 3-pack for 0 keywords.

Keyword	Position
builders Gloucester	not in top 100
construction companies Gloucester	not in top 100
best builders Gloucester	not in top 100
house extensions Gloucester	not in top 100
loft conversions Gloucester	not in top 100
new build developers Gloucester	not in top 100
commercial construction Gloucester	not in top 100
groundworks contractors Gloucester	not in top 100
renovation builders Gloucester	not in top 100
builders Quedgeley	not in top 100
builders Hucclecote	not in top 100
construction Quedgeley	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Builder Gloucestershire, on every pillar.

Speed & CWV		67
Technical		100
Visibility		0
AI search presence		0
Content & trust		37

this firm sector median leader

The whole deficit to Builder Gloucestershire is AI search presence — 100 points. It already matches or beats the leader on Speed & CWV, Technical, Visibility, Content & trust.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best builders in Gloucester?
✗	Which construction company in Gloucester would you recommend for an extension?
✗	Top rated building contractors in Gloucester
✗	I need a builder in Gloucester - who should I contact?
✗	Best construction firms in Quedgeley, Gloucester

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	37	about page: yes · people introduced: no · credentials: no · blog or news: no · homepage: 1,120 words · last changed: 1452 days ago
Visibility	0	ranks for 0 of 12 keywords · local 3-pack: 0
Technical	100	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

• Visibility: 0/100, below the sector median of 13.

How this compares to the leader

Builder Gloucestershire leads the index with 57/100. The largest gaps are: AI search presence (0 vs 100).

Top fixes (ranked by impact)

1. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
2. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
3. Introduce the people who do the work, on an about or team page and the credentials that matter in this sector (FMB, TrustMark, NHBC), and refresh stale content.

Firms ranked near this one

The firms nearest AJ Build in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Halford Builders	#9	50/100	2 places above you
Longlevens Building	#13	39/100	2 places below you
RPM Building Services	#8	51/100	3 places above you
Gloucester Builders	#7	52/100	4 places above you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	Company 12566650 · 6.5 years old · active · SIC 41202
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 69 · accessibility 91 · best practices 100 · SEO 100 — biggest losses: Background and foreground colors do not have a sufficient contrast ratio.; Render-blocking requests; LCP request discovery
Backlinks	477 referring domains · 485 links · rank 0
Site structure	5 pages crawled · 11.6 internal links per page · reachable in: contact 1 click, about 1 click, services 1 click · 0% of links use a generic anchor · 1 sitemap pages not reachable by following links
Sitemap	1 URLs listed · declared in robots.txt · newest entry 1449 days old · 1 of 1 sampled URLs resolve

Where to get this fixed

AJ Build’s lowest-scoring pillars among those we publish remediation guidance for:

• Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

↑ Ranked aboveA.R.D. Developments#10 · 48/100 Full indexAll 13 firms ↓ Ranked belowL & W Building Contractors#12 · 39/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.