Measured 5 October 2026 via the PYC Gloucester Construction Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.
These are specific, checkable faults on the site — not opinions about it.
Worth fixingNo structured data on the homepageNothing tells a search engine or an assistant what this business is, where it is, or what it does — in machine-readable terms.
Worth knowingThe site has not changed in a long timeThe homepage last reported a change 5.9 years ago.
This firm against the sector median and the index leader, Builder Gloucestershire, on every pillar.
Speed & CWV
61
Technical
75
Local presence
69
Visibility
13
AI search presence
20
Content & trust
37
this firm sector median leader
The whole deficit to Builder Gloucestershire is AI search presence and Technical — 105 points. It already matches or beats the leader on Speed & CWV, Local presence, Visibility, Content & trust.
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Introduce the people who do the work, on an about or team page and the credentials that matter in this sector (FMB, TrustMark, NHBC), and refresh stale content.
Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.
Companies House
No confident match on the registered name
Real-user speed (CrUX)
Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)
Performance 51 · accessibility 89 · best practices 77 · SEO 92 — biggest losses: Network dependency tree; Serves images with low resolution; Heading elements are not in a sequentially-descending order
18 pages crawled · 44 internal links per page · reachable in: contact 1 click, about 1 click · 5% of links use a generic anchor · 0 sitemap pages not reachable by following links
Sitemap
17 URLs listed · declared in robots.txt · newest entry 2166 days old · 5 of 5 sampled URLs resolve
Halford Builders’s lowest-scoring pillars among those we publish remediation guidance for:
Visibility (13/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.