Cotswold Construction — Gloucester Construction Digital Visibility Score

Digital Visibility Score: 55 / 100 · Rank 4 of 13

Digital Visibility Score55/100Rank 4 of 13 · top 25%Furthest behind-11Local presence: 67 against a sector median of 78

Measured 5 October 2026 via the PYC Gloucester Construction Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	62	61	+1
Technical	100	100	level
Local presence	67	78	−11
Visibility	13	13	level
AI search presence	20	0	+20
Content & trust	41	37	+4

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		+1
Technical		0
Local presence		-11
Visibility		0
AI search presence		+20
Content & trust		+4

Where this firm ranks

Ranks for 3 of 12 keywords, average position 31.3, in the local 3-pack for 0 keywords.

Keyword	Position
builders Gloucester	not in top 100
construction companies Gloucester	not in top 100
best builders Gloucester	#27
house extensions Gloucester	#41
loft conversions Gloucester	not in top 100
new build developers Gloucester	not in top 100
commercial construction Gloucester	not in top 100
groundworks contractors Gloucester	not in top 100
renovation builders Gloucester	#26
builders Quedgeley	not in top 100
builders Hucclecote	not in top 100
construction Quedgeley	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Builder Gloucestershire, on every pillar.

Speed & CWV		62
Technical		100
Local presence		67
Visibility		13
AI search presence		20
Content & trust		41

this firm sector median leader

The whole deficit to Builder Gloucestershire is AI search presence — 80 points. It already matches or beats the leader on Speed & CWV, Technical, Local presence, Visibility, Content & trust.

AI search presence

Named in 1 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best builders in Gloucester?
✓	Which construction company in Gloucester would you recommend for an extension?	cited by domain
✗	Top rated building contractors in Gloucester
✗	I need a builder in Gloucester - who should I contact?
✗	Best construction firms in Quedgeley, Gloucester

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	2
Locations	2
Reviews in last 90 days	0
Address matches website	no

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	41	about page: no · people introduced: no · credentials: yes · blog or news: no · homepage: 1,746 words · last changed: 519 days ago
Visibility	13	ranks for 3 of 12 keywords · average position 31.3 · local 3-pack: 0
Local presence	67	2 reviews · rated 5 · 0 new in 90 days
Technical	100	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

Local presence: 67/100, below the sector median of 78.

How this compares to the leader

Builder Gloucestershire leads the index with 57/100. The largest gaps are: AI search presence (20 vs 100).

Top fixes (ranked by impact)

Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Introduce the people who do the work, on an about or team page and the credentials that matter in this sector (FMB, TrustMark, NHBC), and refresh stale content.

Firms ranked near this one

The firms nearest Cotswold Construction in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Buildex Construction	#2	57/100	2 places above you
Guardian Builders Gloucester	#6	54/100	2 places below you
Builder Gloucestershire	#1	57/100	3 places above you
Gloucester Builders	#7	52/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	No confident match on the registered name
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 63 · accessibility 86 · best practices 100 · SEO 100 — biggest losses: LCP request discovery; Render-blocking requests; `[aria-hidden="true"]` elements contain focusable descendents
Backlinks	11 referring domains · 49 links · rank 0
Site structure	Not crawled — homepage HTTP 403

Where to get this fixed

Cotswold Construction’s lowest-scoring pillars among those we publish remediation guidance for:

Visibility (13/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
AI search presence (20/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.