RPM Building Services — Gloucester Construction Digital Visibility Score

Digital Visibility Score: 51 / 100 · Rank 8 of 13

Digital Visibility Score51/100Rank 8 of 13Problems found1The site has not changed in a long timeFurthest behind-10Speed & CWV: 51 against a sector median of 61

Measured 5 October 2026 via the PYC Gloucester Construction Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	51	61	−10
Technical	100	100	level
Local presence	79	78	+1
Visibility	8	13	−5
AI search presence	0	0	level
Content & trust	33	37	−4

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-10
Technical		0
Local presence		+1
Visibility		-5
AI search presence		0
Content & trust		-4

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth knowingThe site has not changed in a long timeThe homepage last reported a change 15.1 years ago.

Where this firm ranks

Ranks for 2 of 12 keywords, average position 34.5, in the local 3-pack for 0 keywords.

Keyword	Position
builders Gloucester	not in top 100
construction companies Gloucester	not in top 100
best builders Gloucester	#23
house extensions Gloucester	not in top 100
loft conversions Gloucester	not in top 100
new build developers Gloucester	not in top 100
commercial construction Gloucester	not in top 100
groundworks contractors Gloucester	not in top 100
renovation builders Gloucester	#46
builders Quedgeley	not in top 100
builders Hucclecote	not in top 100
construction Quedgeley	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Builder Gloucestershire, on every pillar.

Speed & CWV		51
Technical		100
Local presence		79
Visibility		8
AI search presence		0
Content & trust		33

this firm sector median leader

RPM Building Services trails Builder Gloucestershire by 112 points across 3 pillars, but 96% of that is AI search presence and Speed & CWV alone. It already matches or beats the leader on Technical, Local presence, Visibility.

AI search presence

Named in 0 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✗	Who are the best builders in Gloucester?
✗	Which construction company in Gloucester would you recommend for an extension?
✗	Top rated building contractors in Gloucester
✗	I need a builder in Gloucester - who should I contact?
✗	Best construction firms in Quedgeley, Gloucester

Local presence

Google Business Profile.

Rating	5 / 5
Reviews	1
Locations	1
Reviews in last 90 days	0
Address matches website	yes

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	33	about page: no · people introduced: no · credentials: no · blog or news: yes · homepage: 474 words · last changed: 5525 days ago
Visibility	8	ranks for 2 of 12 keywords · average position 34.5 · local 3-pack: 0
Local presence	79	1 reviews · rated 5 · 0 new in 90 days
Technical	100	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

• Speed & CWV: 51/100, below the sector median of 61.

How this compares to the leader

Builder Gloucestershire leads the index with 57/100. The largest gaps are: AI search presence (0 vs 100).

Top fixes (ranked by impact)

1. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
2. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
3. Introduce the people who do the work, on an about or team page and the credentials that matter in this sector (FMB, TrustMark, NHBC), and refresh stale content.

Firms ranked near this one

The firms nearest RPM Building Services in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Guardian Builders Gloucester	#6	54/100	2 places above you
A.R.D. Developments	#10	48/100	2 places below you
King Builders	#5	55/100	3 places above you
AJ Build	#11	46/100	3 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	Company 11978876 · 7.4 years old · active · SIC 41202
Real-user speed (CrUX)	Too little traffic to appear in Chrome’s public dataset
Lighthouse (lab, mobile)	Performance 36 · accessibility 64 · best practices 96 · SEO 100 — biggest losses: Avoid large layout shifts; Font display; Layout shift culprits
Backlinks	49 referring domains · 52 links · rank 86 · 15 broken
Site structure	25 pages crawled · 33.1 internal links per page · reachable in: contact 1 click, about 2 clicks, services 1 click · 1% of links use a generic anchor
Sitemap	7 URLs listed · declared in robots.txt · newest entry 805 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

RPM Building Services’s lowest-scoring pillars among those we publish remediation guidance for:

• AI search presence (0/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.
• Visibility (8/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.

↑ Ranked aboveGloucester Builders#7 · 52/100 Full indexAll 13 firms ↓ Ranked belowHalford Builders#9 · 50/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.