Measured 5 October 2026 via the PYC Bristol Dentist Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.
These are specific, checkable faults on the site — not opinions about it.
Worth fixingNo XML sitemap foundSearch engines have to discover every page by following links. On a small site that is survivable; on a large one it is not.
This firm against the sector median and the index leader, Clifton Dental Surgery, on every pillar.
Speed & CWV
84
Technical
88
Local presence
71
Visibility
0
AI search presence
0
Content & trust
46
this firm sector median leader
Zetland Road Dental Practice trails Clifton Dental Surgery by 183 points across 4 pillars, but 68% of that is AI search presence and Visibility alone. It already matches or beats the leader on Speed & CWV, Technical.
Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.
Clifton Dental Surgery leads the index with 72/100. The largest gaps are: AI search presence (0 vs 80); Visibility (0 vs 44); Content & trust (46 vs 87).
Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
Introduce the people who do the work, on an about or team page and the credentials that matter in this sector (GDC registration, CQC rating), and refresh stale content.
Zetland Road Dental Practice’s lowest-scoring pillars among those we publish remediation guidance for:
Visibility (0/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.