Bristol Dental Specialists — Bristol Dentist Digital Visibility Score

Digital Visibility Score: 65 / 100 · Rank 3 of 9

Digital Visibility Score65/100Rank 3 of 9 · top 25%Problems found2Structured data present, but no LocalBusiness markupFurthest behind-3Visibility: 14 against a sector median of 17

Measured 5 October 2026 via the PYC Bristol Dentist Digital Visibility Index. Every figure is objective and reproducible from the methodology. Spotted an error? Request a correction.

Pillar breakdown vs sector median

Each pillar scored 0–100 against the sector median for this index. The final column is this firm's distance from that median.

Pillar	Score	Median	vs median
Speed & CWV	61	62	−1
Technical	88	88	level
Local presence	83	84	−1
Visibility	14	17	−3
AI search presence	60	0	+60
Content & trust	70	70	level

Pillar performance against the sector median. Bars right of centre are above the median, left are below.

Speed & CWV		-1
Technical		0
Local presence		-1
Visibility		-3
AI search presence		+60
Content & trust		0

Problems found

These are specific, checkable faults on the site — not opinions about it.

• Worth fixingStructured data present, but no LocalBusiness markupThe page describes something to machines, but not that it is a local business with an address and opening hours.
• Worth knowingThe site has not changed in a long timeThe homepage last reported a change 2.7 years ago.

Where this firm ranks

Ranks for 3 of 12 keywords, average position 29.7, in the local 3-pack for 1 keyword.

Keyword	Position
dentist Bristol	not in top 100
best dentist Bristol	#23
private dentist Bristol	#23
NHS dentist Bristol	not in top 100
emergency dentist Bristol	not in top 100
cosmetic dentistry Bristol	not in top 100
dental implants Bristol	not in top 100
teeth whitening Bristol	not in top 100
invisalign Bristol	#43
dentist Clifton	not in top 100
dentist Bishopston	not in top 100
dental practice Clifton	not in top 100

The gap to the leader

This firm against the sector median and the index leader, Clifton Dental Surgery, on every pillar.

Speed & CWV		61
Technical		88
Local presence		83
Visibility		14
AI search presence		60
Content & trust		70

this firm sector median leader

Bristol Dental Specialists trails Clifton Dental Surgery by 73 points across 4 pillars, but 68% of that is Visibility and AI search presence alone. It already matches or beats the leader on Speed & CWV, Technical.

AI search presence

Named in 3 of 5 AI answers. A domain citation is stronger evidence than a name mention.

✓	Who are the best dentists in Bristol?	named
✗	Which dental practice in Bristol would you recommend?
✓	Top rated private dentists in Bristol	named
✗	I need to register with a dentist in Bristol - who should I contact?
✓	Best dentist in Clifton, Bristol	named

Local presence

Google Business Profile.

Rating	4.9 / 5
Reviews	146
Locations	1
Reviews in last 90 days	3
Address matches website	yes

Lab speed against real users

Largest Contentful Paint measured two ways: one throttled lab run, against 28 days of real Chrome users.

Lab (Lighthouse, mobile)	13.1s	one throttled load on a datacentre machine
Field (real users)	2.9s	75th percentile of actual Chrome visitors over 28 days

The lab figure is 4.4× the real-user figure. The lab test looks acceptable while real visitors are failing Core Web Vitals. This is the more serious direction of disagreement: the problem is real and a one-off lab run is missing it. The metric failing for real users is loading (LCP) and responsiveness (INP).

What customers talk about

Themes Google extracted from this business’s reviews, by how often customers raise them. Not scored — this is what people say, not how findable the business is.

• dental implants15
• tooth extraction13
• confidence boost12
• aftercare9
• wisdom tooth extraction8
• root canal treatment6
• smile transformation4
• fast appointments3
• zoom consultation2
• dentures2

Why this score

What each score is made of. Every input here is in the open dataset, so the arithmetic can be checked rather than taken on trust.

Pillar	Score	Made up of
Content & trust	70	about page: yes · people introduced: yes · credentials: no · blog or news: yes · homepage: 1,270 words · last changed: 974 days ago
Visibility	14	ranks for 3 of 12 keywords · average position 29.7 · local 3-pack: 1
Local presence	83	146 reviews · rated 4.9 · 3 new in 90 days
Technical	88	HTTPS: yes · page allows indexing: yes · robots.txt allows crawling: yes · sitemap: yes · structured data: yes

Key findings

• No pillar falls materially below the sector median this quarter.

How this compares to the leader

Clifton Dental Surgery leads the index with 72/100. The largest gaps are: Visibility (14 vs 44); AI search presence (60 vs 80); Content & trust (70 vs 87).

Top fixes (ranked by impact)

1. Build local landing pages for the core keyword basket to lift organic and local-pack appearance.
2. Publish structured, citable content and entity schema so AI engines surface the business for core local queries.
3. Cut mobile LCP below 2.5s (optimise images and remove render-blocking resources) — the biggest score and ranking lever.

Firms ranked near this one

The firms nearest Bristol Dental Specialists in this ranking, beyond the two either side.

Firm	Rank	Score	Why it is here
Clifton Dental Surgery	#1	72/100	2 places above you
Dental Touch	#5	57/100	2 places below you
Redland Road Dental Practice	#6	57/100	3 places below you
Windmill Hill Smiles	#7	54/100	4 places below you

Context (not scored)

Recorded alongside the measurement to make it easier to judge, but carrying no weight in the Digital Visibility Score. See the methodology.

Companies House	Company 11696017 · 7.9 years old · active · SIC 86230
Real-user speed (CrUX)	LCP 2949ms · INP 548ms · CLS 0.01 · does not pass Core Web Vitals
Lighthouse (lab, mobile)	Performance 54 · accessibility 97 · best practices 100 · SEO 92 — biggest losses: Reduce unused CSS; Links do not have descriptive text; Largest Contentful Paint
Google profile detail	65 photos · claimed · has a description · hours listed · 2 of 146 reviews are one star
Backlinks	587 referring domains · 1087 links · rank 233
Site structure	25 pages crawled · 110.3 internal links per page · reachable in: contact 1 click, about 1 click, team 1 click, services 1 click · 2% of links use a generic anchor
Sitemap	31 URLs listed · declared in robots.txt · newest entry 13 days old · 5 of 5 sampled URLs resolve

Where to get this fixed

Bristol Dental Specialists’s lowest-scoring pillars among those we publish remediation guidance for:

• Visibility (14/100) — read topical authority on why ranking breadth across a sector beats chasing single terms. Background on analysing this pillar: visibility.
• AI search presence (60/100) — read generative engine optimisation on getting named by the answer engines this pillar measures. Background on analysing this pillar: ai search presence.

↑ Ranked aboveDentaQuest Clifton#2 · 66/100 Full indexAll 9 firms ↓ Ranked belowClifton Down Dental Practice#4 · 57/100

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How this is measured: see the index methodology, and the statistical methods behind each pillar. This index is published by PYC; if you want this score moved, start here.