Topical map — what's on PYC Hub and how it connects
PYC Hub is organised as a topical map, not a flat blog. Three things matter for how content sits next to each other:
- Entity hubs. Each knowledge-base cluster is an entity — a topic with a hub page that lists the articles inside it. The hubs are the load-bearing structure; spokes link up to their hub, and the hub links back down.
- Cross-section bridges. The glossary covers the maths underneath modern SEO. Knowledge-base articles in the Advanced Solutions and Troubleshooting clusters reference those methods directly. Each glossary entry lists which knowledge-base articles apply it; each knowledge-base article lists which methods it leans on.
- Predicate links, not generic anchors. Anchor text names the entity it points at — never “click here”, never “this article”. This is what lets search engines (and you) follow the entity graph.
The six knowledge-base clusters
Section titled “The six knowledge-base clusters”- Getting Started — Foundations. Everything else assumes the ground covered here.
- General — Day-to-day practice: on-page, backlinks, content, local, the model of search itself.
- Advanced Solutions — Higher-leverage work for teams already shipping the fundamentals. International SEO, big-data analytics, deep keyword discovery.
- Integrations — Where SEO meets schema, paid search, video, content marketing, backlink intelligence.
- Troubleshooting — Diagnostic playbooks. Duplicate content, indexing failures, mobile breakage.
- Plugins — WordPress-specific tooling. Custom plugin development, security hardening, plugin-introduced bugs.
How the Glossary slots in
Section titled “How the Glossary slots in”The Glossary catalogues twenty statistical and machine-learning methods that show up in modern SEO analysis — Bayesian inference, principal component analysis, ANOVA, k-nearest neighbours, ARIMA, regression, the optimisation family (AdaGrad, Adam, coordinate descent), and a few less obvious ones (Boltzmann machines, control-vector parameterisation, Dempster-Shafer theory).
Each glossary entry carries an Applied in the Knowledge Base block at the bottom, pointing to the knowledge-base articles that lean on it. The two clusters that bridge the most into the glossary:
- Advanced Solutions —
the-power-of-big-data-in-seoandadvanced-keyword-research-techniquestogether reference most of the glossary. - Troubleshooting —
resolving-indexing-and-crawling-issues,addressing-duplicate-content-issuesuse ANOVA, regression, Kolmogorov complexity, Dempster-Shafer for diagnostic reasoning.
The reverse map is in Methods referenced in this article, rendered on the relevant knowledge-base spokes.
The Blog and Local Indices clusters
Section titled “The Blog and Local Indices clusters”- Blog — Ten posts on tactical topics: canonical tags, page speed, structured data, sitemaps, internal linking, social signals. The blog is the tactical layer; the knowledge base is the strategy layer.
- Local Indices — Recurring, data-driven league tables measuring how local businesses perform online. The indices sit downstream of the rest: the strategy comes from the knowledge base, the methods come from the glossary, the index shows both applied at scale to a whole local sector.
Predicate summary
Section titled “Predicate summary”| From | Predicate | To |
|---|---|---|
| Article | belongs to | Cluster hub |
| Cluster hub | contains | Sibling articles |
| Glossary entry | is applied in | KB Advanced Solutions / Troubleshooting articles |
| KB article | references method | Glossary entry |
| Case study | demonstrates | KB strategy + Glossary method on one client |
| Blog post | sits next to | Tactical sibling in the same cluster |
This is the entity graph the site is built around. Every internal link names an entity and follows one of the predicates above.