{
  "index": "worcester-construction",
  "title": "PYC Worcester Construction Digital Visibility Index",
  "town": "Worcester",
  "sector": "construction",
  "sectorLabel": "construction firms",
  "keywordsPerIndex": 12,
  "quarter": "Q3-2026",
  "measuredAt": "2026-08-29T09:39:30.600Z",
  "landscape": {
    "measuredKeywords": 12,
    "slotsAvailable": 120,
    "heldBySeed": 13,
    "heldByOthers": 107,
    "seedSharePct": 10.8,
    "distinctDomains": 137,
    "topDomains": [
      {
        "domain": "fmb.org.uk",
        "inSeed": false,
        "top10Slots": 11,
        "bestPosition": 1
      },
      {
        "domain": "checkatrade.com",
        "inSeed": false,
        "top10Slots": 7,
        "bestPosition": 2
      },
      {
        "domain": "trustatrader.com",
        "inSeed": false,
        "top10Slots": 5,
        "bestPosition": 2
      },
      {
        "domain": "facebook.com",
        "inSeed": false,
        "top10Slots": 5,
        "bestPosition": 5
      },
      {
        "domain": "service.gov.uk",
        "inSeed": false,
        "top10Slots": 4,
        "bestPosition": 1
      },
      {
        "domain": "yell.com",
        "inSeed": false,
        "top10Slots": 4,
        "bestPosition": 3
      },
      {
        "domain": "chambersconstructionltd.co.uk",
        "inSeed": false,
        "top10Slots": 3,
        "bestPosition": 1
      },
      {
        "domain": "clainesconstruction.co.uk",
        "inSeed": true,
        "top10Slots": 3,
        "bestPosition": 2
      },
      {
        "domain": "josephwoodsbuilders.co.uk",
        "inSeed": false,
        "top10Slots": 3,
        "bestPosition": 3
      },
      {
        "domain": "mybuilder.com",
        "inSeed": false,
        "top10Slots": 3,
        "bestPosition": 3
      }
    ]
  },
  "methodology": "https://hub.pyc.agency/indices/methodology/",
  "license": {
    "name": "CC BY 4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/",
    "terms": "https://hub.pyc.agency/indices/licence/"
  },
  "attribution": "Phil Yarrow (PYC) — Local Digital Visibility Index. https://hub.pyc.agency/indices/",
  "citation": "Phil Yarrow (PYC) — Local Digital Visibility Index: Worcester Construction, Q3-2026. https://hub.pyc.agency/indices/worcester-construction/",
  "attributionNote": "Reuse of ANY data from this index — a single figure, one dataset, several, or all of them — requires the `attribution` credit above, reproduced and linked. `citation` is the fuller form for quoting this particular dataset. Reuse is permitted commercially and in AI-generated answers on that condition.",
  "weights": {
    "speed": 20,
    "technical": 20,
    "local": 20,
    "visibility": 15,
    "ai": 15,
    "content": 10
  },
  "pillarCoverage": {
    "speed": {
      "scored": 49,
      "total": 55,
      "live": true
    },
    "technical": {
      "scored": 55,
      "total": 55,
      "live": true
    },
    "local": {
      "scored": 55,
      "total": 55,
      "live": true
    },
    "visibility": {
      "scored": 55,
      "total": 55,
      "live": true
    },
    "ai": {
      "scored": 55,
      "total": 55,
      "live": true
    },
    "content": {
      "scored": 46,
      "total": 55,
      "live": true
    }
  },
  "overallMedian": 48,
  "contextNote": "The `context` block on each business is recorded alongside the measurement and carries NO weight in the Digital Visibility Score. See https://hub.pyc.agency/indices/methodology/.",
  "effectiveWeightsNote": "Weights are renormalised per business around its measured pillars. See each business's effectiveWeights; there is no index-level set.",
  "sectorMedians": {
    "speed": 61,
    "technical": 75,
    "local": 76,
    "visibility": 0,
    "ai": 0,
    "content": 37
  },
  "businesses": [
    {
      "rank": 1,
      "name": "General Builds",
      "url": "https://www.generalbuilds.co.uk/",
      "digitalVisibilityScore": 66,
      "pillarScores": {
        "speed": 70,
        "technical": 100,
        "local": 90,
        "visibility": 32,
        "ai": 20,
        "content": 58
      },
      "includedPillars": [
        "speed",
        "technical",
        "local",
        "visibility",
        "ai",
        "content"
      ],
      "excludedPillars": [],
      "effectiveWeights": {
        "speed": 20,
        "technical": 20,
        "local": 20,
        "visibility": 15,
        "ai": 15,
        "content": 10
      },
      "contentChecks": {
        "hasAboutLink": true,
        "hasTeamLink": false,
        "hasCredentialsLink": false,
        "hasBlogLink": true,
        "wordCount": 537,
        "contentFreshnessDays": 246
      },
      "localMatch": {
        "placeId": "ChIJX8lvq0wDjwwR_sTqVrWWuxA",
        "matchedBy": "domain"
      },
      "context": {
        "crawl": {
          "source": "First-party crawl (robots-respecting)",
          "startUrl": "https://www.generalbuilds.co.uk/",
          "pagesCrawled": 1,
          "pagesDiscovered": 0,
          "internalLinks": 53,
          "avgInternalLinksPerPage": 53,
          "maxDepthReached": 0,
          "genericAnchors": 1,
          "genericAnchorRatio": 0.019,
          "keyPageDepth": {
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            "services": 1
          },
          "orphanCandidates": null,
          "sitemapUrls": null,
          "robotsDisallowedAll": false,
          "stoppedBecause": null,
          "depthLimited": false,
          "error": null
        },
        "crux": {
          "source": "Chrome UX Report (field data, 28-day p75)",
          "available": false,
          "formFactor": "PHONE",
          "lcpMs": null,
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        },
        "companies": {
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        },
        "lighthouse": {
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          "strategy": "mobile",
          "performance": 80,
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          "bestPractices": 100,
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          "lcpMs": 4386,
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            {
              "id": "valid-source-maps",
              "title": "Missing source maps for large first-party JavaScript",
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            },
            {
              "id": "render-blocking-insight",
              "title": "Render-blocking requests",
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            },
            {
              "id": "network-dependency-tree-insight",
              "title": "Network dependency tree",
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            },
            {
              "id": "link-text",
              "title": "Links do not have descriptive text",
              "score": 0
            },
            {
              "id": "color-contrast",
              "title": "Background and foreground colors do not have a sufficient contrast ratio.",
              "score": 0
            },
            {
              "id": "redirects",
              "title": "Avoid multiple page redirects",
              "score": 0
            },
            {
              "id": "image-delivery-insight",
              "title": "Improve image delivery",
              "score": 0
            },
            {
              "id": "lcp-discovery-insight",
              "title": "LCP request discovery",
              "score": 0
            }
          ],
          "error": null
        },
        "gbpDetail": {
          "source": "DataForSEO business_listings (area sweep)",
          "totalPhotos": 13,
          "ratingDistribution": {
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            "3": 0,
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            "5": 16
          },
          "priceLevel": null,
          "isClaimed": true,
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          "hasDescription": true,
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          "placeTopics": {
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            "window replacement": 2,
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            "windows": 2
          },
          "firstSeen": "2026-07-12 03:01:04 +00:00",
          "lastUpdated": "2026-07-12 03:01:04 +00:00"
        },
        "backlinks": {
          "source": "DataForSEO backlinks/summary",
          "target": "generalbuilds.co.uk",
          "rank": 17,
          "backlinks": 37,
          "referringDomains": 30,
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    },
    {
      "rank": 2,
      "name": "Speller Metcalfe Ltd",
      "url": "http://www.spellermetcalfe.com/",
      "digitalVisibilityScore": 63,
      "pillarScores": {
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        "technical": 100,
        "local": 84,
        "visibility": 31,
        "ai": 0,
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      },
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          "startUrl": "http://www.spellermetcalfe.com/",
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        },
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        },
        "companies": {
          "source": "Companies House public register",
          "matched": true,
          "companyNumber": "06740881",
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          "companyStatus": "active",
          "incorporatedOn": "2008-11-04",
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          "sicCodes": [
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          "accountsType": "group",
          "accountsMadeUpTo": "2026-03-31",
          "accountsOverdue": false,
          "hasCharges": false,
          "hasInsolvencyHistory": false,
          "previousNames": [
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          "matchConfidence": "unique-name-and-town",
          "registeredAddress": "Maple Road, Enigma Business Park, Malvern, Worcestershire, WR14 1GQ",
          "error": null
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          "lcpMs": 9814,
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            {
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            {
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            {
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            {
              "id": "unused-javascript",
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            {
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            {
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        "backlinks": {
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    },
    {
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      "name": "Court Property Developers",
      "url": "http://www.courtproperty.co.uk/",
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      "pillarScores": {
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          },
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        "backlinks": {
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    },
    {
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      "url": "http://www.vanguardcontracts.co.uk/",
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      },
      "contentChecks": {
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      "localMatch": {
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        },
        "crux": {
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        },
        "companies": {
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