{
  "index": "swindon-architects",
  "title": "PYC Swindon Architect Digital Visibility Index",
  "town": "Swindon",
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  "sectorLabel": "architects",
  "keywordsPerIndex": 12,
  "quarter": "Q3-2026",
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        "bestPosition": 1
      },
      {
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        "bestPosition": 2
      },
      {
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        "bestPosition": 3
      },
      {
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        "bestPosition": 3
      },
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        "bestPosition": 2
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        "bestPosition": 2
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    ]
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  "methodology": "https://hub.pyc.agency/indices/methodology/",
  "license": {
    "name": "CC BY 4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/",
    "terms": "https://hub.pyc.agency/indices/licence/"
  },
  "attribution": "Phil Yarrow (PYC) — Local Digital Visibility Index. https://hub.pyc.agency/indices/",
  "citation": "Phil Yarrow (PYC) — Local Digital Visibility Index: Swindon Architect, Q3-2026. https://hub.pyc.agency/indices/swindon-architects/",
  "attributionNote": "Reuse of ANY data from this index — a single figure, one dataset, several, or all of them — requires the `attribution` credit above, reproduced and linked. `citation` is the fuller form for quoting this particular dataset. Reuse is permitted commercially and in AI-generated answers on that condition.",
  "weights": {
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    "technical": 20,
    "local": 20,
    "visibility": 15,
    "ai": 15,
    "content": 10
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      "total": 29,
      "live": true
    },
    "technical": {
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      "total": 29,
      "live": true
    },
    "local": {
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      "total": 29,
      "live": true
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      "live": true
    },
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      "total": 29,
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    "content": {
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      "live": true
    }
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  "contextNote": "The `context` block on each business is recorded alongside the measurement and carries NO weight in the Digital Visibility Score. See https://hub.pyc.agency/indices/methodology/.",
  "effectiveWeightsNote": "Weights are renormalised per business around its measured pillars. See each business's effectiveWeights; there is no index-level set.",
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    "ai": 0,
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