{
  "index": "gloucester-accountants",
  "title": "PYC Gloucester Accountant Digital Visibility Index",
  "town": "Gloucester",
  "sector": "accountants",
  "sectorLabel": "accountants",
  "keywordsPerIndex": 12,
  "quarter": "Q3-2026",
  "measuredAt": "2026-08-29T02:42:12.460Z",
  "landscape": {
    "measuredKeywords": 12,
    "slotsAvailable": 120,
    "heldBySeed": 49,
    "heldByOthers": 71,
    "seedSharePct": 40.8,
    "distinctDomains": 80,
    "topDomains": [
      {
        "domain": "pg-t.co.uk",
        "inSeed": true,
        "top10Slots": 11,
        "bestPosition": 2
      },
      {
        "domain": "knightsgroup.co.uk",
        "inSeed": false,
        "top10Slots": 9,
        "bestPosition": 1
      },
      {
        "domain": "freeagent.com",
        "inSeed": false,
        "top10Slots": 8,
        "bestPosition": 1
      },
      {
        "domain": "kingscott-dix.co.uk",
        "inSeed": true,
        "top10Slots": 7,
        "bestPosition": 3
      },
      {
        "domain": "randall-payne.co.uk",
        "inSeed": true,
        "top10Slots": 6,
        "bestPosition": 1
      },
      {
        "domain": "azets.com",
        "inSeed": false,
        "top10Slots": 6,
        "bestPosition": 5
      },
      {
        "domain": "hazlewoods.co.uk",
        "inSeed": false,
        "top10Slots": 5,
        "bestPosition": 1
      },
      {
        "domain": "hatsgloucester.co.uk",
        "inSeed": true,
        "top10Slots": 5,
        "bestPosition": 1
      },
      {
        "domain": "gloucestersphere.co.uk",
        "inSeed": true,
        "top10Slots": 4,
        "bestPosition": 1
      },
      {
        "domain": "yell.com",
        "inSeed": false,
        "top10Slots": 4,
        "bestPosition": 1
      }
    ]
  },
  "methodology": "https://hub.pyc.agency/indices/methodology/",
  "license": {
    "name": "CC BY 4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/",
    "terms": "https://hub.pyc.agency/indices/licence/"
  },
  "attribution": "Phil Yarrow (PYC) — Local Digital Visibility Index. https://hub.pyc.agency/indices/",
  "citation": "Phil Yarrow (PYC) — Local Digital Visibility Index: Gloucester Accountant, Q3-2026. https://hub.pyc.agency/indices/gloucester-accountants/",
  "attributionNote": "Reuse of ANY data from this index — a single figure, one dataset, several, or all of them — requires the `attribution` credit above, reproduced and linked. `citation` is the fuller form for quoting this particular dataset. Reuse is permitted commercially and in AI-generated answers on that condition.",
  "weights": {
    "speed": 20,
    "technical": 20,
    "local": 20,
    "visibility": 15,
    "ai": 15,
    "content": 10
  },
  "pillarCoverage": {
    "speed": {
      "scored": 30,
      "total": 41,
      "live": true
    },
    "technical": {
      "scored": 41,
      "total": 41,
      "live": true
    },
    "local": {
      "scored": 41,
      "total": 41,
      "live": true
    },
    "visibility": {
      "scored": 41,
      "total": 41,
      "live": true
    },
    "ai": {
      "scored": 41,
      "total": 41,
      "live": true
    },
    "content": {
      "scored": 33,
      "total": 41,
      "live": true
    }
  },
  "overallMedian": 53,
  "contextNote": "The `context` block on each business is recorded alongside the measurement and carries NO weight in the Digital Visibility Score. See https://hub.pyc.agency/indices/methodology/.",
  "effectiveWeightsNote": "Weights are renormalised per business around its measured pillars. See each business's effectiveWeights; there is no index-level set.",
  "sectorMedians": {
    "speed": 65.5,
    "technical": 75,
    "local": 79,
    "visibility": 13,
    "ai": 0,
    "content": 54
  },
  "businesses": [
    {
      "rank": 1,
      "name": "Griffiths Marshall",
      "url": "https://www.griffithsmarshall.co.uk/",
      "digitalVisibilityScore": 73,
      "pillarScores": {
        "speed": null,
        "technical": 88,
        "local": 71,
        "visibility": 50,
        "ai": 60,
        "content": 100
      },
      "includedPillars": [
        "technical",
        "local",
        "visibility",
        "ai",
        "content"
      ],
      "excludedPillars": [
        "speed"
      ],
      "effectiveWeights": {
        "speed": 0,
        "technical": 25,
        "local": 25,
        "visibility": 18.75,
        "ai": 18.75,
        "content": 12.5
      },
      "contentChecks": {
        "hasAboutLink": true,
        "hasTeamLink": true,
        "hasCredentialsLink": true,
        "hasBlogLink": true,
        "wordCount": 1243,
        "contentFreshnessDays": null
      },
      "localMatch": {
        "placeId": "ChIJb9u4dLG8cUgReZ6taqnyVDw",
        "matchedBy": "domain"
      },
      "context": {
        "crawl": {
          "source": "First-party crawl (robots-respecting)",
          "startUrl": "https://www.griffithsmarshall.co.uk/",
          "pagesCrawled": 2,
          "pagesDiscovered": 26,
          "internalLinks": 113,
          "avgInternalLinksPerPage": 56.5,
          "maxDepthReached": 1,
          "genericAnchors": 9,
          "genericAnchorRatio": 0.08,
          "keyPageDepth": {
            "contact": 1,
            "about": 1,
            "team": 1,
            "services": 1
          },
          "orphanCandidates": null,
          "sitemapUrls": null,
          "robotsDisallowedAll": false,
          "stoppedBecause": "time budget",
          "depthLimited": false,
          "error": null
        },
        "crux": {
          "source": "Chrome UX Report (field data, 28-day p75)",
          "available": false,
          "formFactor": "PHONE",
          "lcpMs": null,
          "inpMs": null,
          "cls": null,
          "lcpGood": null,
          "inpGood": null,
          "clsGood": null,
          "passesCwv": null,
          "error": null
        },
        "companies": {
          "source": "Companies House public register",
          "matched": true,
          "companyNumber": "06439816",
          "companyName": "GRIFFITHS MARSHALL LIMITED",
          "companyStatus": "active",
          "incorporatedOn": "2007-11-28",
          "ageYears": 18.8,
          "sicCodes": [
            "69201"
          ],
          "companyType": "ltd",
          "accountsType": "total-exemption-full",
          "accountsMadeUpTo": "2025-03-31",
          "accountsOverdue": false,
          "hasCharges": false,
          "hasInsolvencyHistory": false,
          "previousNames": null,
          "matchConfidence": "unique-name-and-town",
          "registeredAddress": "4th Floor Llanthony Warehouse, The Docks, Gloucester, Gloucestershire, United Kingdom, GL1 2EH",
          "error": null
        },
        "lighthouse": {
          "source": "PageSpeed Insights / Lighthouse (lab, mobile)",
          "strategy": "mobile",
          "performance": 59,
          "accessibility": 80,
          "bestPractices": 73,
          "seo": 92,
          "lcpMs": 23552,
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          "clsScore": 0,
          "fcpMs": 4202,
          "speedIndexMs": 7736,
          "failing": [
            {
              "id": "meta-viewport",
              "title": "`[user-scalable=\"no\"]` is used in the `<meta name=\"viewport\">` element or the `[maximum-scale]` attribute is less than 5.",
              "score": 0
            },
            {
              "id": "largest-contentful-paint",
              "title": "Largest Contentful Paint",
              "score": 0
            },
            {
              "id": "network-dependency-tree-insight",
              "title": "Network dependency tree",
              "score": 0
            },
            {
              "id": "render-blocking-insight",
              "title": "Render-blocking requests",
              "score": 0
            },
            {
              "id": "heading-order",
              "title": "Heading elements are not in a sequentially-descending order",
              "score": 0
            },
            {
              "id": "errors-in-console",
              "title": "Browser errors were logged to the console",
              "score": 0
            },
            {
              "id": "link-text",
              "title": "Links do not have descriptive text",
              "score": 0
            },
            {
              "id": "inspector-issues",
              "title": "Issues were logged in the `Issues` panel in Chrome Devtools",
              "score": 0
            }
          ],
          "error": null
        },
        "gbpDetail": {
          "source": "DataForSEO business_listings (area sweep)",
          "totalPhotos": 1,
          "ratingDistribution": {
            "1": 0,
            "2": 1,
            "3": 0,
            "4": 0,
            "5": 1
          },
          "priceLevel": null,
          "isClaimed": false,
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          "hasDescription": false,
          "hasHours": true,
          "services": 73,
          "placeTopics": null,
          "firstSeen": "2024-07-19 12:44:30 +00:00",
          "lastUpdated": "2026-06-30 13:16:17 +00:00"
        },
        "backlinks": {
          "source": "DataForSEO backlinks/summary",
          "target": "griffithsmarshall.co.uk",
          "rank": 189,
          "backlinks": 351,
          "referringDomains": 99,
          "referringMainDomains": 95,
          "referringPages": 297,
          "brokenBacklinks": 0,
          "referringLinksTypes": {
            "anchor": 212
          },
          "firstSeen": "2019-07-17 07:25:58 +00:00",
          "lostDate": null
        }
      }
    },
    {
      "rank": 2,
      "name": "iLex Accountancy Services Limited",
      "url": "https://www.ilexas.co.uk/",
      "digitalVisibilityScore": 68,
      "pillarScores": {
        "speed": 58,
        "technical": 88,
        "local": 90,
        "visibility": 58,
        "ai": 60,
        "content": 35
      },
      "includedPillars": [
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      ],
      "excludedPillars": [],
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        "speed": 20,
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      },
      "contentChecks": {
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        "contentFreshnessDays": null
      },
      "localMatch": {
        "placeId": "ChIJVT_0ojQEcUgR-J_HrNe1III",
        "matchedBy": "domain"
      },
      "context": {
        "crawl": {
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          "startUrl": "https://www.ilexas.co.uk/",
          "pagesCrawled": 4,
          "pagesDiscovered": 10,
          "internalLinks": 63,
          "avgInternalLinksPerPage": 15.8,
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          "keyPageDepth": {
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          },
          "orphanCandidates": null,
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          "robotsDisallowedAll": false,
          "stoppedBecause": "time budget",
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        },
        "crux": {
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          "formFactor": "PHONE",
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        },
        "companies": {
          "source": "Companies House public register",
          "matched": true,
          "companyNumber": "06436757",
          "companyName": "ILEX ACCOUNTANCY SERVICES LIMITED",
          "companyStatus": "active",
          "incorporatedOn": "2007-11-26",
          "ageYears": 18.8,
          "sicCodes": [
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            "69202"
          ],
          "companyType": "ltd",
          "accountsType": "micro-entity",
          "accountsMadeUpTo": "2025-01-31",
          "accountsOverdue": false,
          "hasCharges": false,
          "hasInsolvencyHistory": false,
          "previousNames": [
            "BOOKTECH LIMITED"
          ],
          "matchConfidence": "unique-name-and-town",
          "registeredAddress": "Unit 1, Steadings Business Centre, Maisemore, Gloucester, Gloucestershire, England, GL2 8EY",
          "error": null
        },
        "lighthouse": {
          "source": "PageSpeed Insights / Lighthouse (lab, mobile)",
          "strategy": "mobile",
          "performance": 49,
          "accessibility": 86,
          "bestPractices": 96,
          "seo": 92,
          "lcpMs": 12981,
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          "clsScore": 0,
          "fcpMs": 5164,
          "speedIndexMs": 7089,
          "failing": [
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              "id": "heading-order",
              "title": "Heading elements are not in a sequentially-descending order",
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            },
            {
              "id": "network-dependency-tree-insight",
              "title": "Network dependency tree",
              "score": 0
            },
            {
              "id": "aria-prohibited-attr",
              "title": "Elements use prohibited ARIA attributes",
              "score": 0
            },
            {
              "id": "button-name",
              "title": "Buttons do not have an accessible name",
              "score": 0
            },
            {
              "id": "cache-insight",
              "title": "Use efficient cache lifetimes",
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            },
            {
              "id": "meta-description",
              "title": "Document does not have a meta description",
              "score": 0
            },
            {
              "id": "largest-contentful-paint",
              "title": "Largest Contentful Paint",
              "score": 0
            },
            {
              "id": "errors-in-console",
              "title": "Browser errors were logged to the console",
              "score": 0
            }
          ],
          "error": null
        },
        "gbpDetail": {
          "source": "DataForSEO business_listings (area sweep)",
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          },
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            "Tax preparation",
            "Tax preparation service"
          ],
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            "communication": 2
          },
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          "lastUpdated": "2026-06-27 00:41:40 +00:00"
        },
        "backlinks": {
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          },
          "firstSeen": "2020-07-08 05:56:28 +00:00",
          "lostDate": null
        }
      }
    },
    {
      "rank": 3,
      "name": "APS Accounting",
      "url": "http://www.apsaccounting.co.uk/",
      "digitalVisibilityScore": 67,
      "pillarScores": {
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        "technical": 75,
        "local": 88,
        "visibility": 28,
        "ai": 80,
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      },
      "includedPillars": [
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      ],
      "excludedPillars": [],
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      },
      "contentChecks": {
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      "localMatch": {
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      },
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            {
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            }
          ],
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        },
        "gbpDetail": {
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      }
    },
    {
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      "name": "Accountx",
      "url": "https://www.accountx.co.uk/",
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      },
      "includedPillars": [
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      },
      "contentChecks": {
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      },
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      },
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          },
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        },
        "crux": {
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        },
        "companies": {
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          "error": "registered address does not mention Gloucester"
        },
        "lighthouse": {
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          "failing": [
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